HIGHLIGHTS OF OVER 35 EXCITING EVENTS SINCE 2012

Belgrade, Serbia - October 2021. Business Tour.

In October 2021, a group of 10 Russian marketing and media professionals embarked on a four-day business tour to Serbia, with a focus on tourism marketing and promotion of small-scale craft businesses.

The participants, who were all executives and owners of Russian advertising agencies, media and press, gained expertise in the practices of domestic tourism marketing, and immersed themselves in the Serbian culture and economy.

The tour began in Belgrade, the capital city of Serbia, where the participants explored various tourist destinations and local businesses for two days. They then visited medieval castles, vineyards, ancient Roman baths, Orthodox monasteries, monuments of Tito-era, and many other interesting places in small Serbian towns.

The group learned about the challenges faced by small and medium-sized businesses in Serbia and gained insights into the unique marketing strategies used by Serbian entrepreneurs to promote their businesses. The trip provided a valuable opportunity for the Russian marketing and media professionals to gain new perspectives and learn about best practices in tourism marketing and promotion.

This was the second marketing expedition to Serbia, organized by a special project of the Russian company ADCONSULT. With this tour, ADCONSULT aimed to provide a unique and immersive experience for the participants, and help them develop their marketing skills and expertise in a global context.