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Cases&Faces - 2018 conference highlights local market practices

ADCONSULT Network, a well-known Russian media business consulting firm, recently held a one-day online conference last November 16, 2018. The conference, which focused on 16 local market cases, was aimed at providing concrete stories and solutions to increase sales.

The conference was moderated by Roman Pivovarov, the managing partner and co-founder of ADCONSULT, who is known for being an expert on advertising sales, author, speaker, and chief speaker of the company's primary educational programs. Denis Batalin, ADCONSULT's R&D director, a media expert, consultant for digital transformation, and author and speaker of all digital advertising and online media programs, also moderated the conference.

During the conference, the attendees, which included ADCONSULT Network managers and salespeople, learned about practical advice, methods, and practices from their colleagues. The cases presented were all short, concise, and informative. Attendees had the opportunity to speak directly with the speakers, experts, and colleagues online or personally at the ADCONSULT office.

The video recordings of all 16 cases were made available to attendees for their future reference. ADCONSULT has been organizing regular meetings for the local advertising market, both online and in person, since 2006. The Cases & Faces Conference format, which showcases regional practices, was launched in 2016.

ADCONSULT Network has been working with the Russian and CIS media and advertising market for more than 13 years. They organize over 150 training sessions, webinars, workshops, and business forums annually. They cater to over 1500 corporate clients, including agencies, media companies, and other media outlets. Over 400 ADCONSULT trainees have participated in international internships since 2012, and over 250 foreign advertising agencies have participated in ADCONSULT internships. They have produced more than 10,000 graduates from their educational programs since 2005. They have a knowledge base of over 60,000 materials, and their newsletter has more than 18,000 subscribers. Their free ADCONSULT library has more than one million downloads.