Istanbul, Turkey - May 2022. Russian Marketing Business Road Show
Russian Marketing Business Road Show
Istanbul, Turkey - May 2022
Networking meetings of managers and owners of Russian advertising agencies with leading marketing and communication businesses, "budget holders and relationship holders" of thousands of Turkish national brands.
In May 2022, immediately after the holidays, we held a business tour in a new format for us - Road Show.
During the week, we personally visited 18 Turkish marketing, PR, and advertising agencies in Istanbul with a group of managers and owners of Russian communication agencies.
At each meeting with each partner, our project participants presented themselves, their agencies, services, opportunities, cases, experience, specialization, and solutions.
We showed Turkish agencies, whom we called "budget holders and relationship holders with thousands of national Turkish brands," how we can be useful to them and their clients when entering the Russian market.
We talked to future Turkish partners about possible niches, industries, shared statistics, metrics, and analytics.
During each meeting, we discussed the clients of the Turkish agency from their client list, who are interested (already or potentially) in entering the Russian market.
At the end of each meeting, we recorded specific steps for each of the potential projects and scheduled personal meetings on the calendar.
Participants in the project:
In addition to the ADCONSULT team, 20 of our colleagues representing 15 different agencies from Moscow, Novosibirsk, Yekaterinburg, Samara, Nizhny Novgorod, Rostov-on-Don, Kazan, and Dushanbe (Tajikistan) took part in the project:
DeltaPlan Group Segmento Adventum MediaNation СДЭК Heads’made Fenomen First Data RA "Melekhov and Filyurin" RA "River" RA "Antanta" RMAA Group Media Ads Vivat Total Advertising Group
Turkish project partners:
Here is who we visited and personally met with:
Punch BBDO FCB ArtGroup Keys Media / Kinetic Group DP Yeniletisim Lorbi PR Zarakol Communications Digital Exchange Clockwork Tazefikir Global MBK Group Standby Reach Lemnis Group Turhan Project Markam Meta Communication Ultra
Results:
Each participating agency continued personal communication with Turkish partners to the extent that they found it possible and necessary.
Although participating agencies, of course, do not report to ADCONSULT on their business projects, sales, and revenue, we know for sure about at least five deals that were closed as a result of these meetings just this summer.
Our own practice at ADCONSULT shows that over the past three months since the project (we are writing this report in August 2022), we received letters and requests from Turkish partners at least once a week.
Sometimes, these were purely informational requests, and sometimes they converted into discussing specific projects and orders.
If necessary, we transferred the management of these projects to participating agencies depending on their specialization and the real needs of the Turkish partner.
As a result of the project, we decided to hold:
the second similar Road Show tour in Istanbul - in September 2022 a similar, but slightly more saturated project in Mumbai - in October 2022.